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My Projects
Listed below I have attached my best projects from my time at Loyola's Quinlan School of Business, as well as projects from my time at the Chicago Bears.
Utilizing one of my favorite design/marketing tools, Canva, I created a calendar of events for a last minute meeting with partners.
For Valentine's Day this year, I was tasked to create cards to pass out in work or at school! Taking current players and figuring out a play on words that are catchy has been fun!
My second week of work, I was challenged to come up with something witty for our annual gift we send out to all our partners. My supervisors wanted a small note to go along with the ear buds they had made for the beginning of the season. Below is the card I designed to include with the gifts.
Here you will find my final project for Dr. Keith Lambrecht's Sport Marketing class. Our challenge was to provide a full scope of an organization's marketing department plan in order to achieve maximum efficiency in promoting the new team in the Las Vegas area. Contrary to popular belief, our research showed us that the top market in the Las Vegas area is young families, which was the Raiders' ultimate goal when looking for a new city to bring the team. Our entire plan and suggestions are attached in the document below.
Concussions in sports are a growing and prevalent problem in the industry, specifically the National Hockey League. Although the rules have a come a long way since the origin of the sport, there is still a lot of work to be done. In this research paper, I examine past and ongoing cases against the NHL to study whether or not the NHL is to blame or if concussions are embedded in the nature of the game. When people think of concussions, the first thought they have is football, when after doing extensive research, 1 hockey game = 1 brain injury. Read the rest below.
Home Run Inn Pizza is a Chicago-based company looking to expand its horizons nationally. The move to Phoneix, AZ is outlined in this document below, including promotion tactics, pricing strategies, and changes to product design. The client is all about family and sees it as a #1 value in their company, so incorporating it in the plan was an integral key to success.
While doing a case study at the United State Olympic Training Center, we were challenged with the task of raising $100 million and introducing the non-profit Olympic Committee to a new target market. Our group decided the best way to reach the intended demographics of college students and middle-class families was through a dodgeball tournament on campuses across the country. Attached, you will be able to read the winning proposal of our team.
Here you will find my group's final insight report for Stacy Neier's Market Research class. Our client was Chicago Fair Trade and their new brand of coffee they are launching. We were challenged to research the demographics that will be most successful in promoting the product. CFT is also very traditional, so along with researching proper markets, we had to convince them to take the step into the everchanging tides of technology and social media.
Projects: Projects
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